Domestic Violence Prevention: No(EscapeRoom)
Copywriter: Victoria Pla Art Director: Ningning Zeng
Insight
Many victims of domestic violence are unable to escape the control of the perpetrator because they face many barriers such as lack of financial supports.
Big idea
For some women, there is no escape.
EXPERIENTIAL VIDEO
We used the concept of the game, Escape Room, to convey our big idea that domestic violence makes it hard for some women to leave the room.
Our escape room activity is just like any other, but the eye-opening twist shows a darker look into an unknown common issue. This one-day execution will be taped with hidden cameras to get the real-time reactions on film.
PRINT AD
DIGITAL | Online Maze Game
Our Facebook maze game offers a similar twist. When players are about to exit the maze, thinking they've won, they are brought back to the beginning. The campaign message then pops up, offering an explanation to the impossible game.
DIGITAL | A new function on Snapchat that helps domestic violence victims
A private Snapchat account with a fake alias offers a safe communication outlet without leaving behind evidence for the abuser. The account will be run by domestic hotline operators. When a victim sends a distress message, the operator can use the Snapchat map feature to send the police to the victim's house. This way, the victim can get help without their abuser hearing them make a 911 call.
