Opioid Overdose Prevention: Heed The Warning
Copywriter: Victoria Pla          
Art Director: Ningning Zeng
This campaign, created for the One Show Young One's Social Brief, aims to raise awareness of the opioid overdose epidemic.

INTERACTIVE WEBSITE - Innovative Perfect Dosage Bottle
In this interactive website (Heedthewarning.org), people will find our innovative Perfect Dosage Bottle, where they can learn more about our innovative pill bottle that aims to control and schedule pill consumption.
DIGITAL CAMPAIGN CONCEPT
Our digital campaign idea focuses on the first important step of avoiding addiction: following the label closely. 
Each ad in our campaign will have a call to action that leads to our interactive website.
Insight: Many patients don't take the rules and regulations on Opioid pill bottles seriously.
Big Idea: Ignoring the warning label on an opioid drug could be just as fatal as ignoring other warning labels.

DIGITAL | Amazon Pop-up Ad
We want to insert our message right into the heart of a consumer's "click-click-buy" habit. When buying a product with a warning label, such as a hair dryer, users will be offered the chance to read the label. If they click no, they will be brought through a series of messages.​​​​​​​
DIGITAL | YouTube Skip Ad
We will take advantage of our tendency to immediately skip YouTube ads by linking the "skip" button to our much more serious message.
Our YouTube execution shows an ad for a chain saw, with a fake skip button. When viewers click the skip button, they will actually be brought to this message.
DIGITAL | Snapchat/Instagram Story Ad
The Snapchat/Instagram installment stops users from being able to mindlessly tap through our message.
PRINT ADS 
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