Rewards

Rewards

Rewards

My role

My role

Lead Product Designer

The team

2 PMs, 2 Growth PMs,
4+ Engineers, 1 Copywriter, 1 QA

Scope

Scope

IA, rewards UX, card management, transactions

Overview

Turning referrals into a scalable Rewards Center

Turning referrals into a scalable Rewards Center

Turning referrals into a scalable Rewards Center

Referral had become an important acquisition channel, but the experience was still centered on a single referral flow and service credits. To create more ways for users to engage and earn rewards beyond referrals, I led the evolution into a centralized Rewards Center, bringing earning, tracking, and reward management into one scalable system.

Referral had become an important acquisition channel, but the experience was still centered on a single referral flow and service credits. To create more ways for users to engage and earn rewards beyond referrals, I led the evolution into a centralized Rewards Center, bringing earning, tracking, and reward management into one scalable system.

Watermark
Watermark
Watermark

Before

Slide to view

After

Impact

Creating value beyond referrals

Driving growth through referrals

The new Rewards Center supported a high-volume acquisition channel, driving 93K+ account creations, with 77% of referred users completing activation and 61% successfully transferring their number.

Post-launch performance across the referral funnel

(activation = completed onboarding; port-in = successful number transfer)

Building a foundation for future rewards

The new Rewards Center also laid the groundwork for broader ways to earn and use rewards over time. I structured the experience around referrals as the primary earning method today, while leaving room to add new earning methods and reward types in the future.

Final Design

From earning to managing rewards

From earning to managing rewards

From earning to managing rewards

01 Start earning
To introduce the new Rewards Center, I designed a lightweight onboarding experience that helps users understand how to earn rewards and guides them directly into their first referral.

01 Start earning
To introduce the new Rewards Center, I designed a lightweight onboarding experience that helps users understand how to earn rewards and guides them directly into their first referral.

02 Track progress
Referral rewards take time to unlock. I made each referral's progress visible, showing what had been completed, what was still required, and when users could follow up with a reminder.

02 Track progress
Referral rewards take time to unlock. I made each referral's progress visible, showing what had been completed, what was still required, and when users could follow up with a reminder.

03 Access rewards
Card issuance required additional consent, but it wasn't needed to refer friends. I moved this step from the Rewards Center entry to the Rewards tab, allowing users to start referring without interruption while completing consent before card issuance.

03 Access rewards
Card issuance required additional consent, but it wasn't needed to refer friends. I moved this step from the Rewards Center entry to the Rewards tab, allowing users to start referring without interruption while completing consent before card issuance.

04 Use rewards
Once users earned a reward, they needed to know how to spend it. I made their available balance, card details, and usage instructions easy to find, helping them turn earned rewards into something they could actually use.

04 Use rewards
Once users earned a reward, they needed to know how to spend it. I made their available balance, card details, and usage instructions easy to find, helping them turn earned rewards into something they could actually use.

05 Manage over time
As users earned more rewards, I designed the experience to scale without adding unnecessary complexity. It starts with a single card, introduces a swipeable carousel for multiple cards, and provides an All Cards view as their rewards grow.

05 Manage over time
As users earned more rewards, I designed the experience to scale without adding unnecessary complexity. It starts with a single card, introduces a swipeable carousel for multiple cards, and provides an All Cards view as their rewards grow.

Key takeaways

Key takeaways

Shaping clarity instead of waiting for it

Like many cross-functional projects, this initiative evolved over time, with shifting scope and open questions. Rather than waiting for every detail to be defined, I learned to move forward by researching comparable systems, gathering user insights, and testing possible directions. This helped me contribute proactively while staying aligned with stakeholder input. I realized that clarity is often shaped through action and collaboration, not just handed down at the start.

Like many cross-functional projects, this initiative evolved over time, with shifting scope and open questions. Rather than waiting for every detail to be defined, I learned to move forward by researching comparable systems, gathering user insights, and testing possible directions. This helped me contribute proactively while staying aligned with stakeholder input. I realized that clarity is often shaped through action and collaboration, not just handed down at the start.

Designing thoughtfully within constraints

Working with third-party and compliance requirements taught me that constraints are not always binary. Some requirements are fixed, while others allow room for interpretation when we align on shared goals. I learned to ask deeper questions about intent: understanding what was truly required versus how it was initially proposed. Through open discussion with Product and partners, we were able to meet compliance needs while refining the experience to reduce friction.

Working with third-party and compliance requirements taught me that constraints are not always binary. Some requirements are fixed, while others allow room for interpretation when we align on shared goals. I learned to ask deeper questions about intent: understanding what was truly required versus how it was initially proposed. Through open discussion with Product and partners, we were able to meet compliance needs while refining the experience to reduce friction.

Thanks for reading! Happy to share more details during an interview. :)
Thanks for reading! Happy to share more details during an interview. :)

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